Grade your therapy website in 5 minutes
Check off what your site has, get a score + prioritized fixes
Is your therapy website working for you?
Most therapists know their website matters, but few have a clear picture of what's actually working and what's quietly costing them clients.
This checklist grades your website across 5 critical categories — trust signals, clarity, SEO fundamentals, conversion elements, and accessibility. Each item is something prospective clients notice (consciously or not) when deciding whether to reach out.
How it works: Check off what your website currently has. You'll get an overall score, category breakdowns, and a prioritized list of the most impactful fixes to make first.
Website Checklist Grader
Check off what your website currently has, then click "Grade My Website" to see your score.
How the grading works
Your website is scored across five categories, each weighted by its impact on whether a prospective client contacts you:
1. Trust signals (25%)
Credentials, photos, testimonials, and compliance elements that help visitors feel safe. Therapists are asking clients to be vulnerable — your website needs to earn that trust before the first session.
2. Clarity (20%)
Can a visitor understand who you help, what you offer, and how to get started within 10 seconds? Unclear websites lose visitors before they scroll.
3. SEO fundamentals (20%)
Basic search engine optimization that determines whether potential clients can find you. This isn't about gaming Google — it's about making sure your ideal clients can discover you when they search.
4. Conversion elements (20%)
Calls-to-action, contact forms, scheduling options, and intake flows. A beautiful website without clear next steps is a brochure, not a client acquisition tool.
5. Accessibility (15%)
Alt text, contrast, mobile responsiveness, and inclusive language. These aren't just nice-to-haves — they affect both user experience and search rankings.
Each checked item earns points based on its category weight. Your total score maps to a letter grade with specific recommendations.
Resources
Google Search Central - SEO Starter Guide
Google's official guide to search engine optimization fundamentals.
WebAIM - Web Accessibility
Resources for evaluating and improving web accessibility.
Nielsen Norman Group - UX Research
Evidence-based user experience research and guidelines.
APA Practice Organization
Practice management resources from the American Psychological Association.
Frequently Asked Questions
Common questions about the website checklist grader.
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